If you’ve never hosted a webinar before, it can be tough knowing how to hold webinars to attract clients and where to start. Right now is the perfect time you should be working on building your email list. You should be creating lead magnets to attract customers and clients and building your list.
A webinar can be considered a networking on steroids with a number of leads and connections that you can come away with. It’s a valuable tool for effective and efficient business building. So if you’re ready to start building your list, a webinar may be the perfect choice. Now, if you never considered using webinars before, you might want to change your mind. Now here are just some of the business benefits of webinars that you can use to your advantage to attract clients.
Webinars can be used to:
Promote Your Availability And Expertise As A Speaker
Speaking on webinars, that companies and other organizations host can be an excellent way to keep yourself out in the public eye as the expert in your speaking niche. You need to be finding other ways to stay relevant right now. Even if you can’t go to speaking events in person, you still need to be out there and be seen and be recognized as someone who’s relevant in your speaking niche.
You might not get paid for speaking on a webinar, but you can’t look at it like that. If you have some kind, of course or program or service and you are allowed to sell it on the webinar, that is the way you will get paid and attract clients.
Check with professional organizations or associations that deal with your topic area or niche. They often offer webinars programs for their members. And they are always looking for new speakers and fresh content. This can turn out to be a way for you to be seen by potential clients who can recommend you for their corporate events later.
By hosting a webinar you can:
Become A Recognized Authority
Another common business benefit of webinars is that they can be used to build your reputation. And I think I had spoke on that earlier about hosting webinars and staying current and visible. Hosting webinars will help you become recognized as an authority in your field.
This is especially important if you’re still trying to break into a particular industry and you have to create enough buzz and reconition for yourself. If you are able to produce a successful webinar you will be able to build a following among your target market. Continued success will also help you to expand and capture a wider segmented audience.
Also by hosting a webinar, you can:
Promote Products To Attract Clients
Now you might be saying I don’t have any products or services or anything tangible to sell right now. Well, you don’t have to sell any products. I mean, if you don’t have any products to sell, did you know that by hosting a webinar, once it’s over, that you can turn that webinar into a product? Yes, you can!
Webinars are not only a means until their selves they are also often used as vehicles to promote products. That is why that you’ll find speakers hosting webinars. They have books, ebooks, audio, video, and other products that they market to their audience through their webinars. Generally speaking, a speaker will discuss a topic with their audience and then refer to a product that can be used as reference, or as a guide, or instructional material.
Much of the content found in these products they cannot be accessed in the webinar so the audience will be motivated to purchase your products once you offer them once your webinar is over.
By hosting a webinar it will help you:
Communicate With Your Customers On A More Personal Level
You should always be staying in contact with your customers and when I say your customers I mean your clients on your email list. Another great benefit of webinars is that they allow you to keep in contact with your customers. Businesses can harness the technology used for both methods to personalize their services. Whether you decide to hold a free or a paid webinar for lectures, they are also very effective as a means to interact with a business’s audience or market on a more personal level.
Questions On How To Hold A Webinar
You might have some questions regarding how to hold a webinar. Now, here’s some general questions that you might ask regarding webinars.
How long should my webinar be?
Audience prefer webinars to last between 30 to 45 minutes. Now you want to pick a topic that can easily fill in those 30 to 45 minutes. Some people do host a webinar, that can be an hour long, but I would say that most people would prefer to sit through a webinar that’s 30 to 45 minutes. If it is an hour long. I would say that try to break it up a little bit, you know, make sure that you host it for 45 minutes, and then keep the other 15 minutes for questions and answers at the end.
How often should you host a webinar?
People will commit to one webinar per week. So make sure that you organize and promote your webinar.
When is the best time to host a webinar?
Normally when people are off work and free to attend your webinar. Other times are noon or one o’clock. And sometimes I know people do host webinars in the evening time when people are off from work. I would host my webinar in the daytime around noon or 12 o’clock. O If you prefer to host it earlier that will be up to you. Just try some different times and see which time works best for you. When is the best day to host a webinar? statistics show that Tuesdays are the best days to host a webinar, Wednesdays and Thursdays are close behind Tuesday.
Bio: Speaker Support Consultant
Deborah Northcutt is the CEO of https://www.FreeYouUpVA.com. I am a Speaker Support Consultant who helps new and aspiring speakers find their ideal speaking opportunities. I help free you up to speak so that you can make more money and live the life that you dreamed of.