We live in an interconnected world with the internet. People can send a message and get an instant connection. Because of this, it seems that traditional networking has gone by the wayside. However, nothing could be further from the truth. You always want to make sure you are networking and doing it right so you can grow your speaking business.
Advantages of Networking
Social media is a great avenue for people to exchange ideas and meet new contacts. But it never will have the same power as a face-to-face meetup with someone. Communication is at its strongest when two people can see each other.
People learn more about others in a few seconds of in-person contact than they ever could with a strictly online one. Being able to see their body language says a lot. Body language is something that you can’t see when you are having an online meetup.
Do’s and Don’ts of Networking
Another point to remember is that online people may not be who they say they are. Think about how easy it is to create an online persona. People are capable of being anyone they want online.
That means the connections you make could be phony, which won’t help you when asking people to help you. Networking is about engaging with others and there’s a certain give-and-take involved in the exchange.
Do We Need Networking?
Online connections do have their place though. They can be a great starting point in the networking hierarchy of events. They can be a great way to hook up with people who you would never have using traditional means. However, as specified, you need to take the exchange further and try to arrange an in-person meeting or a Zoom meeting. This contact gives people confirmation that the people you connected with are real. It’s the reason why people often use the phrase, “it’s nice to put a face with the name.”
If you don’t believe that in-person meetups are important, ask yourself how many online-only connections have become your friends. It’s likely to be a small number and even more likely to be none. While you won’t become friends with everyone you meet face-to-face, the number will most likely be larger than online-only connections.
It’s not practical to meet face-to-face with every person you connect with online. Some people live far from you. However, people should not treat the internet as the only way to connect with others. A great way to use the internet for networking is to use websites like Meetup.com. You can find people that have similar interests to your own and attend meetings. Consider creating a meetup group yourself if a group doesn’t currently exist on the website.
There is no magic formula for networking, although some techniques may work better than others. Using face-to-face connections is one technique that should yield better results than a purely online strategy.
Bio: Speaker Support Consultant
Deborah Northcutt is the CEO of https://www.FreeYouUpVA.com. I am a Speaker Support Consultant who helps new and aspiring speakers find their ideal speaking opportunities. I help free you up to speak so that you can make more money and live the life that you dreamed of.