Are you creating videos for your business? We all should be making videos in our business. Why? I’m glad you asked.  85% of all internet users in the US watched online video content monthly on their phones and computers. 500 million people on Facebook watch videos every day.

So please don’t worry about being judged or how you look. People are turned into watching your videos to get information on how you can help them, not how you look. And the more you make videos, the more you will get better at it and more comfortable with it also. So let’s talk about why you should be using video marketing in your business.

 I’m going to tell you a story. When I first made a video in front of a audience, (it was a Facebook Live) I was so afraid. I mean afraid. I was worried.  I had my hair looking good. Check.  I had my makeup looking good.Check. My clothes were looking good, another Check but inside I was a mess. I mean a mess!

I pushed that go live button and I went for it. I was sooo nervous. My voice was shaking, the paper I had in my hand was shaking, but I did it anyway. And after the live was over, I didn’t even remember what I said. Yes, I was afraid of being judged. I asked myself was what did I say, was it good enough? Was what I was talking about did

anyone wants to hear that? Turned out, I had viewers on my live. I was so nervous to look and see if I had any viewers. And people asked me a lot of questions because they were interested in what I was talking about, not what I what I looked like. I was telling people how a Virtual Assistant can help you in your business. I got responses like I heard of Virtual Assistants, but nobody ever told me what they do or how they can help you.

So let’s talk about why you should be using video marketing in your business.

Build Brand Awareness

Do people even know that you exist? Some people do but  you want more people to know about you and your business? You don’t want to be the best kept secret. But if you’re hiding by not making videos, how are you to be known as the expert that you are? There is so much noise in the world today don’t you agree? We are saturated with images and sounds, and you need to stand out and make an impact – fast.

Building brand awareness is a complex business. Videos allow you to further craft and shape your brand. Videos also allow you to convey emotions that you can’t  bring across with text and still photos. Videos provide you with an opportunity to add different attributes to your brand. People want to see you and they want to know who you are.

By creating a video it will allow you to reach out and connect with your customers by:

  • telling and showing them who you are and what your brand is all about
  • Using videos you can convey your personality and create a memorable impression on your audience

How you choose to portray your company and the story behind it is how customers will position it in their minds. Your audience nowadays, they don’t have time to read lengthy text explaining your value proposition. But a short, upbeat video can do that and more. That is precisely why you should base your video marketing strategy on a series of ongoing videos. Instead of posting videos every so often, you need to be consistent with posting your videos.

Generate Demand By Posting Videos

You want to launch targeted marketing programs to create awareness and interest in your product/services. By creating videos, you can bring awareness for what you have to offer. And demand generation aims to engage high quality leads that engage your brand, and eventually, people purchase from you.

Demand generation marketing involves a multi step process of identifying the problem potential customers face, exposing them with your brand as a potential solution and illustrating the value of choosing your business.


Create More Content In Less Time By Using Videos

Now that you’ve made your videos, you need to start thinking of other ways to use the videos to get more bang out of them. In other words, ways to create more content in less time. Here’s some of the things you can do to recycle your videos:

Of course, you can upload your videos to YouTube and upload your videos to Facebook. But think of these ways to recycle your content by thinking out of the box. There’s a multitude of ways you can use to recycle your videos.

  • You can make a welcome video for your website
  • You can also reshuffle a video that you made and create a new one from it
  • You can take your video and slice it into smaller one to two minute video clips, and share those videos on other social media channels like Instagram and Twitter
  •  Create promotions from them. Just make sure that you include a call to action in those small videos
  • Have the video transcribed and upload the video with the transcript to your website as a blog
  • Add video to enhance live content such as a presentation or speech
  • Embed the video on pages in one place on your website, or create a page on your website for videos so people who visit your website have one place to go to see all of your videos

So I hope you can see all the ways you can create more content in less time. The possibilities are endless when you open your mind. 

Using Videos Strengthens Trust

Building trust within your community or existing customers should be an important goal in your video marketing strategy. If you imagine a video marketing funnel, you know how a funnel is: it’s wide at the top and then it narrows down into a V like a triangle. Well the top of the funnel type of videos should aim to introduce your company service/ product, and then explain how it can help solve a problem by showing potential customers ways to simplify their lives or overcome obstacles proves that you understand their pain points.

Which brings trust for you to provide the solutions. So how do you strengthen trust? Create a behind the scenes video of your business by giving your audience a behind the scenes look will allow your brand to give off a sense of authenticity. You can give them a behind the scenes access to a product launch that you’re getting ready to do. You can also give them access to your team and the work being done in your office. These 2 ways are videos that allow your customer to get to know your company or build that (KLT) Know, Like, Trust factor on a more personal level and it humanizes your brand. Now let’s talk about


 I am a big believer of reading testimonials on a product or company. I shop on Amazon and the first thing I do is I read the testimonials. of what other people who have interacted with the company have to say. I still make my own decision if I’m going to buy or not  but those testimonials sure do help. Wouldn’t you agree?

You can brag about yourself all day long to people, but people will tend to believe what other people have to say about you first. Having social proof is one of the best ways to get potential customers to trust your business and videos showing real customers endorsing your brand takes it to another level. 

Videos Are More Shareable

 Did you know that social video gets 1200 percent more shares than text and image content combined? Sharing is all about emotion. We’re more likely to share something that makes us feel good and we’re more likely to share something that gets us fired up. You want your videos to be engaging and make people feel something. So create a video that will give your viewers an emotional reaction. That reaction could be laughter, teaching them something, admiration, surprise or call to action. People have a short attention span as they are scrolling through social media. So to get to so get to your point quickly. Otherwise, you’re going to lose them.

And don’t be afraid to ask people to share your video know ahead of time where your content is going to end up. Remember, if you’re putting your video on Instagram, it might not get a lot of shares on Twitter. So don’t waste your time on posting to every social media site and dealing with different optimization, different lanes and audience issues. When you do start to make videos, pay attention to the metrics and how they relate to  your goals. Once you find something that works, and people respond to it, keep up that momentum.

Bio: Speaker Support Consultant


Deborah Northcutt is the CEO of  I am a Speaker Support Consultant who helps new and aspiring speakers find their ideal speaking opportunities. I help free you up to speak so that you can make more money and live the life that you dreamed of.


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