Are you struggling to get more public speaking gigs? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t even considered; write a book.
Write a book.
It’s true. This one thing—especially if it’s an actual printed book rather than you write a book for amazon, a Kindle or eBook—has the power to grow your business way beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.
Write A Book For Authority
Imagine you’re at a conference or local networking group and you meet two coaches who both specialize in business branding—something you know you need help with.
One coach says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.
The other has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence.
Which coach do you think shows more authority and credibility in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.
Write A Book Showing Your Expertise
So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage.
Not only that, but your readers are a captive audience. They’re listening—in that moment—only to you. That’s a powerful position to be in, and one that gives you an opportunity to really strut your stuff.
Write A Book For Market Reach
No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way.
Positioned correctly, your book can reach millions of new readers, and thousands of event planners. Combine that with the expertise and authority we know comes with being a published author, and that’s a recipe for success that can’t be beat.
Better Than a Business Card
If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. Haven’t we all. You get home and toss them in a drawer, and six months later you throw them out, without ever having followed up with people who gave them to you.
But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it.
Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts, and you’ll quickly see that most of the guest speakers and interviewees have written a book.
The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. when you write a book it opens up many, many opportunities for appearances that you may never have without your name on that cover.
Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will have a much easier time growing your business than the speaker who keeps putting it off until later.
Join Our Facebook Community
Deborah Northcutt is the CEO of http://www.FreeYouUpVA.com. I am a Speaker Support Consultant that helps aspiring speakers, coaches, and entrepreneurs find their ideal speaking opportunity so they can shine their light and grow their business with high-level support. Join my Facebook Community.