Whether you’re just getting started with public speaking, you know you’re a newbie and I call a newbie, someone who’s just been in the business under five years, or you are a seasoned professional speaker who has been speaking to groups for years. I’m going to give you 5 rapid fire tips for a high performance speaker website.
You need a speaker website, a place where meeting planners, event organizers and media go to learn more about you. A successful speaking website provides the exact information needed to help someone decide if they should invite you to their events or facilitates the inquiry process. Unfortunately, many speaking pages or speaking websites fall short and talented speakers fail to get booked.
Your Website Should Have Clear Messaging
What is the purpose of your speaker website? Is it to get booked for speaking engagements? Or is it to sell books? You need to be clear, very clear on your messaging.
If it’s a book for speaking engagements, then everything on your website should reflect that. You should have your bio, a high quality photo of you speaking organizations, you’ve spoken to, a speaker reel, a downloadable speaker sheet and booking information. You want to make it easy for people to book you. You want to speak directly to your audience.
Make Sure That Your Website Looks Professional
I can’t stress that enough. You don’t want your website looking amateurish. Now, if you’re designing your website yourself, take your time with it. If it becomes too difficult for you to design it yourself, then go to someone who is a professional and have them design it for you. If you want to charge $10,000 for a speaking fee you have to look like $10,000.
Think branding, when you are designing your site, your colors, your fonts, your pictures, should all have the same look and feel of all your other collateral, like your business cards, or your flyers that you hand out. It’s all about perception. Your website should demonstrate how good you are. How does it do that, by the images that you have on your website, images of you speaking in front of an audience, showing how other people react to your other events.
All of your images need to be very good. That includes your videos and your thumbnails. And your website is a living document. That means that you will be updating it from time to time with new information, every time that you get a testimonial.
Bio: Speaker Support Consultant
Deborah Northcutt is the CEO of https://www.FreeYouUpVA.com. I am a Speaker Support Consultant who helps new and aspiring speakers find their ideal speaking opportunities. I help free you up to speak so that you can make more money and live the life that you dreamed of.